Good News, a london-based footwear brand was founded by the duo, Nia Jones and Ben Tattersall in London in 2016 with its aim to “bring the world a little bit of good news”. The brand is popular because of its playfulness and retro-inspired sneakers that are made with sustainable materials like Tencel, organic wool, hemp and recycled rubber. Stylish and good for the environment? Yes please!
The brand is all set to showcase its collection in collaboration with the Swedish Fast Fashion brand, H&M. The collection features seven sneakers and one pair of sliders in Good News’ signature seventies-inspired colour palette which is going to be available in store and online from 1st april. Interestingly, not just for adults, there is going to be a kids section featuring three of the trainer styles as well!(Good News)
Good News Co-Founder Nia Jones said “We are very proud to be collaborating with H&M, pushing one of the giants to look at every component of a shoe. It was important for us to make the collection as sustainable as possible while still looking fun and cool.”
The duo describes the collection as cool, fun and a summer must-have. What’s so unique about this collaboration? Firstly, for H&M, this collaboration is going to be the first shoe collaboration featuring innovative materials like bananatex (fibre from banana plants) and Vegea (vegan grape leather). Secondly, it is going to be a unisex trainer collection!
“Working with Good News gave us such good energy and positivity. Their creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colourful contrast to a grey and uncertain world. I love the colours and the innovative materials,” says David Söderlund, designer at H&M.
Considering the brand’s boldness, positivity and quest for circularity, the collection is definitely going to be vibrant with it’s aim to advance sustainability. I am eagerly looking forward to the collection, are you?